Why are you apologizing?

by | Feb 25, 2010 | Guest Author

Why are you apologizing?: “
from Seth’s Blog by Seth Godin

I don’t understand blog posts, emails and other messages that begin with an apology.

If you’re sorry to interrupt me with that spam, don’t send it.

If you know that yet another blog post on a topic that’s not of interest to your readers will annoy them, don’t post it.

If you’re in HR and you know that no one in the office is going to read your office-wide spam about yet another inane meeting, don’t bother us.

On the other hand, if it’s important, if it needs to be said, if it benefits not just you but the recipient, then just send it. Instead of an apology, clearly label it so it’s easy to ignore or discard. Even better, don’t send everyone a message aimed at just a few people. It’s easier than ever to focus on the people you need to focus on.
Just because it’s more convenient for you to blast everyone in your address book doesn’t mean it’s smart.

Written by Regina Hott

I love to read! But I don't always think the synopsis on the backs of books do them justice. I do, however, believe all books should come with an intended rating - or at least a steam FYI. So, I'm taking upon myself to educate all -- christian & secular readers, alike -- on the books behind the synopsis and the possible things you may not want your YA reader to see. Enjoy!

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