I know that many blog readers go to each blog in their blog roll every day/week to read the new posts. I judt don’t have time for all of that. Every day I skim though my Google Reader.
Recently, as I skimmed I was thinking:
– “What makes me stop to actually read a post?”
– “What is it that makes something interesting enough to me for me to actually pause and read?”
– “What is it that makes me actually take the time to unsubscribe?”
Well, it took a little while but I came up with a few things that I’m going to share with you to help all of us grow in what we do.
I will not stop and read something that is all text. If there is something that has all text or if the text is difficult to read, I won’t read it. The caveat? Well, the picture must pertain to the post. If it’s a book review. post the picture where I’ll see it right away. If it’s a meme, I want to see that right away as well.
I also, very rarely click to finish reading or comment on posts that do not have the full feed included. I do not have time to take another step.
Don’t call it something it’s not… but please, PULL ME IN! If it’s a review of a book, I want the book title in there. Give me something that makes me want to read what you’ve written instead of leaping over you to get to the thousands of other things I need to accomplish.
This is where it’s made or broken. If you have a couple of headings, I may check out a couple but generally, if there isn’t something about your first sentence that I don’t find interesting, I’ll move on.
I prefer posts that are short and to the point. I don’t care for the typically used excerpt from the author or external site. I’ll admit that sometimes I’ll post really LONG posts but, quite frankly, I wouldn’t read them. Let, me qualify that though. If I like the title and first sentence I’ll generally scroll over a longer post and if there are bullet points or sections in the article that interest me, if there are, I’ll read, otherwise, C-ya.
Maybe it’s ADD but I like when you have heading that are consistent. I want to know that when I read your review I’m going to get something out of it. So that if you consistently include the synopsis of books from GR at the beginning of your post I know that if I scroll down just a bit I’ll find something interesting. Keep it consistent. Your layouts, Your headings.
If I see a review for a book I’ve already seen twice this week, I won’t read it. Won’t even glance at it.
Now, I’m not pointing to anyone in particular, as a matter of fact after thinking through this I’ve found a number of ways to ‘clean-up’, and I know that everyone has different tastes but if you are seeing people leave in droves, as I’ve seen more than one author admit to this week, maybe I’ve written a few things to consider.
Or, better yet, take a few minutes to look at your blog and your blog posts as a reader instead of as the author.